The CelebriGum Conclave's Choice: Ricky Gervais

Yes!  White smoke!

The conclave of CelebriGum Cardinals (also known as CelebriGum fans on Facebook) selected Ricky Gervais as the new CelebriGum star.

Ricky, who has selected the name Wrigley Dentyne IX, is humbled by the honor, mindful of the burden, but excited by the opportunity.

During his two day reign, Ricky hopes to restore discipline to a CelebriGum organization widely seen as corrupt and inefficient (hey! I'm right here!), improve outreach to younger generations, energize CelebriGum efforts in the developing world, and work to improve ties with other gum-related websites.  

It's a staggeringly complex task.  Good luck, Ricky!