B.J. Novak

Look at all those splotches on the sidewalk.  So many discarded pieces of gum that aren't famous, that don't have their own website.  Meanwhile, a few yards above, there's another discarded wad of gum that's now the most famous and beloved piece of gum in the world.

The next time you're about to throw away your gum, stop and think.  Do you want to annoy pedestrians, or do you want to change history?  

Third option: dispose of your gum properly in a waste receptacle.  Thank you.